Mobile / Interactive, Online How to optimise your e-newsletter for mobile By guest blogger // Fri 24th January 2014 Katie Norwood, Digital Marketing Executive at London Creative shares insight on e-newsletter optimisation for mobile. With an increasing amount of smartphone and tablet ownership, companies need to fo… Read Article & Comments
Mobile / Interactive, National Press, Online 2014: The year native ads go mainstream By guest blogger // Wed 15th January 2014 Katie Norwood, Digital Marketing Executive at London Creative , discusses The New York Times first ever promoted post and what native advertising means for brands in 2014. Sponsored content is hardly… Read Article & Comments
Online, TV, Media and Entertainment, Retail, Sports Five things marketers need to know about consumers in 2014 By guest blogger // Fri 20th December 2013 Chris Jefford, founder/strategy director at Hometown, discusses what he believes to be the five things that marketers will need to know about consumers in 2014. 1. They will spot you jumping on the ma… Read Article & Comments