Sponsorship, Media and Entertainment Fandom Teams Up with Iconic UK-Cereal Brand Weetos for Immersive Summer Campaign to Reach Gamers By Pete Davis // Fri 11th July 2025 Fandom , the world’s largest fan platform, today announced a 360-degree partnership with Weetos , the tasty family brand from the Weetabix Food Company . The partnership marks Weetos’ debut in the gam… Read Article & Comments
Cinema, Local Media, Online, Outdoor, Radio, TV, Travel and Leisure INITIALS CX LAUNCHES 100 WAYS TO SUMMER CAMPAIGN FOR GRAND CENTRAL RAIL By Pete Davis // Wed 31st July 2024 London, 25th July 2024 – Leading customer experience agency Initials CX today announces the launch of Grand Central Rail’s new "100 Ways to Summer" campaign, aimed at enticing northern leisure travell… Read Article & Comments
Local Media, Sponsorship, Sampling, Sports RunThrough Announces Nuun as Official Hydration Partner for 2024 By Pete Davis // Thu 22nd February 2024 Really pleased to have helped organise this partnership through the Getmemedia Briefing Service. Find out more here. Read Article & Comments
Cinema, Experiential Marketing, Local Media, Magazines, Mobile / Interactive, National Press, Non-Traditional Outdoor, Online, Outdoor, Radio, Sponsorship, Sales Promotion, Sampling, TV, Unusual, Business, Media and Entertainment ISBA launches new CPD accredited media foundation certificate By Pete Davis // Thu 26th May 2022 Designed for marketers of all levels, across all sectors, who are looking to build on and enhance their marketing and media capability, the certificate content covers 27 learning modules from insight… Read Article & Comments
Sponsorship, Sports The FA and Weetabix Celebrate a Fantastic New Partnership By Pete Davis // Mon 23rd November 2020 Really proud that the getmemedia.com briefing service was utilised by Weetabix to search for new ideas leading to this excellent partnership. There were some brilliant media and marketing partnerships… Read Article & Comments
Sponsorship, Media and Entertainment, Sports The Football Business Awards 2019 By Pete Davis // Fri 10th January 2020 Before Christmas we were really pleased to take a trip to the glitzy Football Business Awards 2019 where we had a fantastic evening of appreciation for the role of business in football and the impact… Read Article & Comments
Students Marketing to students – a shifting paradigm By Pete Davis // Wed 14th August 2013 It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and age where many are struggling to find the funds to study in the first place. Contrary… Read Article & Comments
Sponsorship A sporting chance - why brands should approach sports sponsorship with caution By Pete Davis // Wed 17th July 2013 Sports sponsorship has always had glamorous appeal – which brand doesn’t want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thril… Read Article & Comments
Sponsorship Sponsorship – how the nature of the game is changing By Pete Davis // Wed 15th May 2013 Sponsorship was once viewed as something of a badging opportunity, in particular within the broadcast arena where a brand ident might top and tail an ad break and little more. But sponsorship opportun… Read Article & Comments
Sponsorship getmemedia.com sponsorship partner wins Sport Agency of the Year By Pete Davis // Fri 3rd May 2013 On Thursday 2nd May, nearly 1,400 sport industry leaders came together to celebrate one of the most momentous sporting years in recent times. One of the highlights of the 2012 Sport Industry Awards, t… Read Article & Comments
Mobile / Interactive, Online, Outdoor How Online and Social Media is Helping Traditional Channels to Evolve By Pete Davis // Fri 14th September 2012 ‘Traditional marketing channels are dead’. This is the cry that we hear repeatedly from digital evangelists, who tell us that our more established channels of communication are being swallowed by onli… Read Article & Comments
Outdoor Advertising on the tube - Let’s hear it for media power By Pete Davis // Tue 21st February 2012 I was considering the CBS / TfL affair, the massive London Underground advertising contract that’s back on track after a major derailment… There aren’t many instances I can think of when media busines… Read Article & Comments
Online Facebook Marketing & Likes - How not to forget the customer in the rush to digital By Pete Davis // Wed 4th January 2012 Kraft’s European vice president of marketing, Daryl Fielding, was recently quoted as saying “don’t forget customer needs in the rush to digital”, and for me this serves to highlight some of the proble… Read Article & Comments
Outdoor, Radio, TV, Unusual Brand Marketing - Is it damaging our society? By Pete Davis // Fri 25th November 2011 Since the UK riots over the summer, brand marketing has found itself increasingly thrust under the spotlight and its ethics called into question. Undoubtedly, as a discipline, it does have a massive i… Read Article & Comments
Outdoor, Radio, TV Media Buying - Should brands buy media direct? By Pete Davis // Thu 29th September 2011 Traditionally, with brand owners, media buying has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various platforms… Read Article & Comments
