Sponsorship Why brands now approach sports sponsorship with caution By Andy Sutherden // Thu 23rd May 2013 It is true that until recent times, any PR agency that dared venture ‘what if (this goes horribly wrong)?’ to the client was at best considered something of the grim reaper and at worst fired on the s… Read Article & Comments
Sponsorship Why are brands cooling on lower-league football sponsorship opportunities? By Andy Sutherden // Thu 11th April 2013 Marketing Magazine asked Andy Sutherden, global head of sports marketing and sponsorship, Hill and Knowlton why brands are not jumping at football sponsorship opportunities outside the Premier League.… Read Article & Comments
Non-Traditional Outdoor Laying the law down on ambush marketing By Andy Sutherden // Thu 16th February 2012 Before any case is presented for the defence and prosecution, let’s start with defining the term. The European Sponsorship Association (ESA) describes ambush marketing as “... any kind of marketing ac… Read Article & Comments
