In October 2008, IPC Inspire conducted survey of the readers of Yachting World Magazine. The survey was inserted into 57,000 copies of October 2008 issue and an online demographics survey also appeared on Yachting World e-newsletter sent to 15,000. The incentive for readers was the chance to win the ultimate sailing gear from Musto worth £1,020. The survey covered areas such as readership, boat ownership, purchasing, expenditure, internet usage and more. There were 791 responses: 751 in paper and 41 online - all responses were analyzed.
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