IPC Ignite aims to be the leading media player in the key men's sector of lifestyle and entertainment. As the digital world is an entertainment hub for young men allowing them to indulge in their passions, IPC's Today's Digital Man research examines 18-24yr men in the digital world and its importance in their lives. It explores how they are using the internet for entertainment purposes and also looks at the most effective ways of engaging with young men online.
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