Women are increasingly enthusiastic, knowledgeable and demanding consumers of technological products, with over half saying they would be prepared to make sacrifices to own the latest model. "Handbags & SatNavs" seeks to explore women's relationship with technology and highlight their importance as a consumer group. The "Handbags & SatNavs" research was conducted using IPC's Origin Panel (a major rolling programme of research accessing a unique sample of 7,500 UK women) and looked at various aspects including the path to purchase, purchase drivers and new technology.
Find out more...