Delivering a large sampling campaign at key locations.
Hello Fresh aimed to become a market leader and UK household name.
Campaigns were to be developed from scratch and encompass street promotion , door-to-door sales and sampling at events and key locations.
The aim was to generate awareness and increase sales for Hello Fresh.
StreetPR developed a credit card style voucher, which when attached to the promotional flyer significantly increased the acquisition rate.
All acquisition was tracked to specific locations and dates, so CPA could be monitored and improvements constantly made.
Hello Fresh teams consistently performed above and beyond clients targets, and have used StreetPR staff to maintain their rate of growth for over two years.
Hello Fresh are now market leaders.
What Hello Fresh say about StreetPR: "We were so impressed with the campaigns and service that StreetPR provided, we disbanded our in-house promotional teams and now only use StreetPR".
