Providing Family Insight for Smiggle.
To understand use, purchase barriers and decision making within the stationary market. Probe assumptions on barriers and explore potential new ranges.
Sense checking (quant) and in journey insight with children, parents and school teachers. This was to understand and uncover Smiggle's positioning within the
market, revealing key wants and barriers to overcome.
We uncovered the real barriers to purchase and provided recommendations that resulted in the company being able to put in place solutions. To concentrate
efforts on competition from supermarkets and ensure the uniqueness of Smiggle brand & products stand out.
