Fine food and quality TV are perfect partners. Obviously. Tesco Finest was more than 20 years old, but the number of people who considered buying the range had remained static and perceptions of the brand needed to be shifted. So how could we change long-standing perceptions, and behaviour? By tapping into a classic behavioural insight in quality food. Find out more...

Everyone knows that people love to indulge themselves at the weekend, eating great food in front of great TV, and we found the latest evidence to prove it. 1/4 of Tesco Finest sales and 15% of appointment to view On-Demand TV peaks between Friday and Saturday nights. But this wouldn't be the first time a food or grocery brand had aligned its brand with a TV viewing occasion. We needed to find the right ingredients to cook up an idea better than the competition.