CASE STUDY: McDonald's Gift Top Trumps with Happy Meals

Provided by Winning Moves

A pan-European promotion, 7 million packs were produced in 9 weeks and used as Happy Meals promotional gifts.

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What was the Challenge / Background of the Campaign?

A pan-European promotion, 7 million packs were produced in 9 weeks and used as Happy Meals promotional gifts. Normal text-based categories were replaced by icons for multi-territory/language use. A multi-language leaflet was enclosed. Success heralded further commissions by McDonald's for Top Trumps promotional gifts in Europe. Find out more...

What was the Campaign Objective?

To drive sales and increase loyalty of McDonald's Happy Meals.

Budget

Reach & Frequency

Target Audience

Media Used

Contact for details

0 - 9
10 - 15

Both
Kids HH

DIRECT MARKETING
RETAIL MEDIA

Campaign Location

Campaign Duration

Marketing Objective

Campaign Type

NATIONAL, All Regions

10 Jan 20

DRIVE PENETRATION

PRODUCT PLACEMENT

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