Weetos x Fandom Partnership

Opportunity

As a challenger brand in the category Weetos were looking to spark excitement among tweens and teens through an on-pack promotion that gets kids asking for Weetos by name and brings parents and kids together over a shared experience at breakfast and after school in a way that felt authentic and culturally relevant. The challenge was to find a partnership that could move beyond traditional media and deliver genuine engagement.

Approach

Through the Get Me Media Briefing Service, we worked with Weetos to shape a clear and focused brief, outlining objectives, audience and key considerations.

We then undertook a thorough search process to identify highly relevant rights holders and shared this brief with them. Get Me Media was able to source a range of potential partnership ideas. Following this process, we identified Fandom as a strong fit and made the introduction.

From there, we supported the early stages of collaboration, helping both parties align on how the partnership could work from campaign concept through to execution.

Outcome

The result was a creative partnership between Weetos and Fandom. Fandom developed a custom Weetos world experience within Roblox helping Weetos reconnect with younger audiences by tapping into their passion for gaming combining digital content, community engagement.

This partnership also included an on-pack promotion through the use of on-pack QR codes driving the user to a co-branded Fandom x Weetos World hub on Fandom where bug gaming prizes could be won across the 11 week campaign across the School summer holidays.

The campaign successfully bridged gaming culture and FMCG, delivering an engaging experience for audiences and demonstrating how the right partnership can unlock new opportunities.